A brief intro to this conversation. My company produces industrial and building products - most of which are made from steel. We have 4 major product lines, one of which is expanded metal. We of course are North America’s leading producer of it.
We have numerous competitors, one of which I can’t name yet. But they have registered a domain just like ours without a dash in it. This domain includes our trademark. More of all that to come later…
So yesterday, the general sales manager (one step below VP of Sales) calls me up with this (I have to be vague until our attorney’s take some action):
Him: Those bastards over at ‘Competitor’s Name’ have registered our domain without the dash.
Some small talk…
Him: What dull headed person didn’t register that domain for us?
Me: Well, that happened before my time here
Him: Awh, come on, who was it?
Me: My boss.
Him: I know the attorneys are going to send them a letter, but I know this guy that did it. And next time I see him, I’m going to head-butt his ass.