Improv Everywhere: Best Buy
Tuesday, May 2nd, 2006
I staked out the Best Buy a few times leading up to the mission. I wanted to figure out the exact shade of blue they used for their uniforms. One detail I noticed is that all employees wore belts and black shoes. I figured it would be against policy to film in the store, so any cameras we used would have to be somewhat hidden. In addition cameras could also be “hidden” in plain sight by using Best Buy’s demo cameras to document the mission. All we would have to do is bring in blank tapes and memory cards to insert in their own video and still cameras.
I sent out an email to my mailing list to recruit agents. I didn’t want to give away the exact nature of the prank for fear of word spreading to Best Buy employees ahead of time. I had to be as vague as possible and still make sure everyone wore the correct clothing.
So what happened? 80 people showed up dressed as Best Buy employees and entered a NYC store.
After about fifteen minutes of staggered entrances, all 80 agents were in the store. Not noticing the lack of Best Buy logo and nametag, customers immediately started asking our agents for help.
Security guards and managers started talking to each other frantically on their walkie-talkies and headsets. “Thomas Crown Affair! Thomas Crown Affair!,” one employee shouted. They were worried that were using our fake uniforms to stage some type of elaborate heist. “I want every available employee out on the floor RIGHT NOW!”
Eventually the police came and everyone left.


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Jim Dunaway
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